Lorenzo “SerraGlia” Servi: CONE WARS

Photos and Concept: Lorenzo “SerraGlia” Servi & Other Editions
Graphic Design: Lorenzo “SerraGlia” Servi
Texts: Lorenzo “SerraGlia” Servi
Proofreading: Henry Loveless
Language: English
Publisher: Other Editions
Publication Date: September 2023
Edition: 300
Printer: K Print
ISBN 978-952-65286-0-1

Vuosi: 2023
Mitat: 20 x 2 x 12 cm (P x K x L)

Who would have thought that a simple conical road sign would have such a rich and mysterious history?

At the end of the 1930s, there was a long-lasting legal battle over the ownership of the traffic sign. Surprisingly, neither side won because the jury believed that the conical marks had already existed.

What kinds of cone-shaped objects existed in the past, and why?

Set between an art project and a visual essay, the book delves into the history of conical objects from ancient times to modern times, mixing reality and imagination.

“CONE WARS” goes beyond road signs and aims to inspire us to stay alert to our surroundings: how can we evaluate and critically observe what we encounter every day?

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